Reaching a New Generation Report #1

This report is the first in a series of reports on research and strategy studies conducted for the Pacific Union Conference. The study sought to answer four questions:

• What feelings do baby boomers have about church structure and loyalty to the Adventist message and mission?
• What are the financial giving habits of baby boomers, and what would their giving be under ideal conditions?
• What evidence is there that a window of opportunity for the Adventist church will close when baby boomers reach the "empty nest" period of their life cycles?
• What is a doable agenda for reaching the baby boomer generation during this decade?